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13.09.2010

CIBANK STARTED A CHARITY CAMPAIGN FOR CHILDREN WITH SEVERE KIDNEY DISEASE

Today for first time in the Clinic of Nephrology and Hemodialysis at the University Children’s Hospital a modern apparatus for the bloodless monitoring of vital parameters of sick children was used. The apparatus was donated by CIBANK and will answer the urgent needs of the clinic which every year treats over 500 children with serious illnesses.  With the purchase of the first apparatus CIBANK started a charity campaign to raise funds through payments with MasterСard and Maestro cards issued by CIBANK at commercial outlets across Bulgaria. Citizens can participate in the campaign without donating money but by simply paying at a POS terminal instead of withdrawing cash from an ATM.  Making payments with all types of cards issued by CIBANK bears no fee for cardholders. For every transaction CIBANK will donate part of the revenue the bank receives from the merchant in a special fund-raising account. 
„With this campaign we not only want to help the clinic but also to draw attention to the advantages of making payments with bank card at commercial outlets. This is not only more convenient for citizens but also cheaper because no fee is charged on transactions at a POS terminal with a card issued by CIBANK”, explained Petar Andronov, CEO of the Bank who also added that regardless of the amount paid by consumers, they are still contributing to the success of the campaign because the bank will set aside a fixed amount rather than a percentage for each card payment.
The first patient who was monitored with the apparatus today by Associate Professoer Anelia Bueva, Head of the Clinic, is only 40 days old and has a congenital renal anomaly of both kindeys. Denis weighs only 2 kg. and 100 grams and is finding the needle pricks difficult to bear. The apparatus allows doctors to get a comprehensive picture of the patient’s condition simply by placing a bracelet on the arm or leg and thus both the child and medical staff are spared the stress. It has wide functional application not only in the process of monitoring sick patients but also as a compulsory element of more complex treatments, one of which is renal biopsy for young children. Until now such treatment wasn’t available in Bulgaria and the objective of the charity campaign is to provide funds for the entire equipment needed for such biopsies.
In addition to helping children with kidney disease, this campaign will help improve people’s financial literacy. In practice, card payments are not only more secure and convenient but also cheaper for cardholders.
CIBANK learnt about the lack of modern equipment at this life-saving clinic while working on one of its main social responsibility campaigns – “I Want a Baby”. The foundation of the same name and the Vitosha Radio show “Threesome at Dawn” are trying to help children at this clinic through their charity initiative “Humanity Has a Face” and CIBANK has joined their efforts.

You can also donate money by making a payment into account IBAN: BG12BUIB98881099163201; BIC: BUIBBGSF
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The Children’s Clinic of Nephrology and Hemodialysis at the University Children’s Hospital in Sofia is the only clinic of its kind in Bulgaria where children with renal pathology can be treated from birth to the age of 18 from all over the country if the treatment they have been given locally has not worked.  
The clinic has the only center for children’s dialysis (acute and chronic) in Bulgaria. The majority of children on dialysis are those with congenital anomalies. 
One of the areas where a lot of efforts are focused is prenatal diagnosis. Around 30 % of all anomalies discovered before birth are anomalies of the urinary system. Prenatal diagnosis is changing the face of child nephrology – the possibility of making in utero diagnosis marks the beginning of genetic tests for kidney disease to prevent a child being born with severe anomalies. At the clinic children are prepared for transplantation and monitored after the transplantation.